Type as visual identity: a walk through New Haven, Connecticut
Attached to almost every building facade is a sign or logo; a way of displaying to observers what lives inside. The name or brand is often accompanied with some indication as to what is behind the facade: coffee, crafts, crawfish - we get an immediate impression from these descriptions. Yet we gather so much more about what is inside through the appearance of these signs; whether we choose to enter is about more than the written description, it's about whether we feel a conne
